Which Product is Perfect for Online Sales?


If you’re thinking about starting an online business, one of the most important decisions you’ll make is which product to sell. There are a lot of factors to consider, but by following these tips, you can choose a product that has a good chance of success.

In this blog post, we will discuss five factors to consider when choosing a product to sell online. We will also provide tips on how to research the market and find the right product for your business.

The five factors to consider are:

  1. Demand: Is there a demand for the product?
  2. Competition: How much competition is there for the product?
  3. Margin: How much profit can you make on the product?
  4. Shipping: How easy is it to ship the product?
  5. Returns: How easy is it to process returns for the product?

Which Product is Perfect for Online Sales?

If you’re considering starting an online business, one of the most important decisions is which product to sell. There are a lot of factors to consider, but by following these tips, you can choose a product that has a good chance of success.

1. Consider the demand for the product.

The first thing you need to do is to make sure there is a demand for the product you want to sell. You can do this by researching online to see how many people are searching for the product and by reading reviews to see what people say about it.

2. Analyze the competition.

Once you’ve found a product with demand, you must analyze the competition. How many other businesses are selling the same product? What are their prices? What are their reviews like?

3. Calculate the profit margin.

Once you know how much demand there is for the product and how much competition there is, you need to calculate the profit margin. This will tell you how much money you can make on each sale.

4. Consider the shipping costs.

When selling online, you need to factor in the shipping cost. This can be a significant expense, so it’s crucial to choose a product that is lightweight and easy to ship.

5. Think about returns.

It’s also important to think about returns. How easy is it for customers to return a product if they’re unhappy? If the return process is too complicated, you’ll lose sales.

Choosing the right product to sell online is important, but it’s not the only factor determining your success. You also need to have a good marketing plan and excellent customer service. But by following these tips, you can increase your chances of success.

Here are some of the most popular products to sell online:

  • Clothing and accessories: This is a trendy category, and there is a lot of online demand for apparel and accessories.
  • Electronics: Electronics are another popular category, and there is a lot of competition in this space. However, if you can find a niche market, you can be successful.
  • Home and garden products: Home and garden products are always in demand, and this is an excellent category for beginners.
  • Beauty and personal care products: Beauty and personal care products are another popular category, and there is a lot of demand for these products online.
  • Food and beverages: Food and beverages are an excellent category for businesses that want to sell perishable products.

These are just a few of the many products that you can sell online.

Basic Questions that May Help with Your Search:

There are millions of products in the market. To find your product is just a matter of what, why, how, when, where, who. Those are the basics of finding your product. Let’s start. 

The What:

    • What kind of problem or need does your product solve?
    • What kind of products are you thinking about?
    • What characteristics do you think are the most common in the product that most call your attention?
    • What are the ergonomics of your products?
    • What is calling your attention about a specific product?

The Why:

    • Why are you deciding on that product?
    • Why do you think that product is going to sell?
    • Why are others not selling that product?
    • Why is the product not in demand?

The How:

    • How can you sell the product?
    • How can I purchase a specific product?
    • How expensive or inexpensive is the product for the market you are targeting?
    • How does the product match with your personal experiences or expertise?

The When:

    • When can you have the product available?
    • When is the best season to sell the product?
    • When is the product ready to compete with other businesses’ products?

The Where:

    • Where can you sell your product?
    • Where to find a customer’s market to target the product?
    • Where are the alternatives to find the same product if my vendor is no longer available?

The Who:

    • Who is your market target?
    • Who is the leading competitor with the same product or similar product?
    • Who can help you distribute your product? (company)

As you can see, those are just basic questions you should ask before even considering ordering or purchasing a product. Those questions are just an example; make your questions and try to answer with accurate data. Then, research the product based on your questions.  

Start to make a mind map. Check this example:

This exercise will help you make a better choice of your product. Although you can make your subcategories as you wish, the more details, you can make your mind map better for your decision.  

What type of product to sell?


Another alternative is to select the product based on price or popularity. If you use price or commoditize, remember that the product will have your competitors’ same offering and characteristics. The difference will be in the price. Starting a price war with a competitor can be difficult. You don’t know their strategy, budget, profits, and all those can become disadvantages for you.

Popular Product

The other alternative is popular products. The main disadvantage of popular products is that they fall into trends. Once the movement is gone, you are stuck with the product to sell it at a low price. It can also be difficult because you don’t know the strategies of your competitors. They may have better market positioning, which can affect your sales.


On the other hand, niche products are a better alternative in a competitive market. Niche products aim at a specific customer target or product category. A niche product can be as unique as handmade or new technology; they can also include innovative products.

Branded Products

Branded products are another alternative when selecting a product. The main problem is the initial budget to purchase them if they are already recognized and accepted by the market.

But then, what is the best alternative? First, combine characteristics; for example, find a product with unique characteristics and price accordingly to your market and your product’s features. Also, try finding a niche product with possibilities of developing a brand.
You can play with the possibilities and combine alternatives. Another alternative is niche and commodity products. You are the person that ultimately decides what is best for your business.

Ultimately, the best type of product to sell is the one that you are passionate about and that you believe in. If you are passionate about your product, it will show in your marketing and customer service. This will help you to build a loyal customer base and to be successful in your business.

Here are a few additional tips for choosing the right type of product to sell:

  • Consider your target market: Who are you selling to? What are their needs and wants?
  • Do your research: Understand the market for the product you want to sell. What are the other products on the market? What are their prices? What are their reviews like?
  • Set realistic goals: How much money do you want to make? How much time are you willing to put into your business?
  • Be prepared to work hard: Starting a business is hard work. Be prepared to put in the time and effort to make your business a success.


Where to Search for Products or Trends?

How to make sure my product is a hit?

There are several options you can do

  • Target a specific problem or need
  • Improve a product’s features and target a niche market
  •  Invest in a great marketing campaign. 
  • Make sure your product’s packaging looks great (colors, letters, and messages)
  • Place your brand on the product
  • Develop a trend with your product (hint: use influencers)
  • Use archetypes to humanize your products (influence emotions)
  • Make it visible to everyone, everywhere

Does this sound familiar? Well, it should. Those options are used by large companies when they are presenting a new product to the market. But before they even consider a product, they do a market analysis. They verify that the product can fit “somewhere” in the market. They know well who their customer’s target is, their behavior, and how to target them in advance.  


Read our articles if you are new and have zero information or ideas on targeting a customer. The articles are sectioned by category, with will help you understand and find solutions to your problems.  

Ultimately, the best way to ensure your product is a hit is to create a product that people love, and that solves a real problem. If you can do that, you’ll be well on your way to success.

Here are a few additional tips for making sure your product is a hit:

  • Listen to your customers: Pay attention to what your customers say about your product. What do they like? What don’t they like? How can you make your product better?
  • Be responsive to feedback: When your customers give you feedback, be sure to act on it. This shows that you value their input and are committed to making your product the best it can be.
  • Keep innovating: The market is constantly changing, so it’s important to keep innovating and to stay ahead of the curve. This means developing new products, improving existing products, and finding new ways to market your products.



Starting an online business can be a great way to be your boss and make money. However, it’s important to do your research and to plan carefully before you get started. Following the tips in this blog post can increase your chances of success.


The information in this blog post is for informational purposes only and should not be construed as financial advice. We are not financial advisors and do not offer financial advice. Please consult with a financial advisor before making any investment decisions

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