Analytic Blogs

When a customer makes a purchase, it generates a digital footprint that provides the business with insight into their preferences and dislikings. This knowledge enables a more personalized shopping experience, promoting customer satisfaction and boosting sales. Furthermore, analytics offers numerous opportunities for your sales department to make enhanced decisions grounded in prior data analyses. It’s important to note that making accurate decisions that positively influence revenue is only possible with the aid of such metrics.

analytics process infographic

Ecommerce analytics is the process of collecting and analyzing data from your online store to understand how customers are interacting with your website and make informed decisions about your marketing and product strategy.

Here are some of the most important reasons why e-commerce analytics is so important.

Analytics is the method that helps us see, understand, and share information that we would otherwise overlook. Therefore, you can define customers’ actions using the customer journey funnel alone with web analytics and CRM.
That is, customer Journey Analytics takes effect when customers interact with touchpoints and different channels. Above all, the primary purpose is to detail customers’ interactions with brands. As such, those details offer essential information on how companies can close the gap on CXs.
The following steps show how to use analytics on the customer journey.

a/b testing infographic

 The Customer Journey is the process a potential customer goes through before a sale or purchase. Therefore, when talking about eCommerce analytics, business personnel get overwhelmed by the amount of information in analytics. Instead of understanding why and what information is needed, some business owners follow their years of experience or just their gut feeling.  

However, how do you know if you are doing the processes correctly without data analysis? Don’t worry; here is a beginner’s guide to help gather the essential data you need to learn the process.   

In today’s competitive marketplace, businesses need to do everything they can to succeed. One of the most important things a business can do is to conduct online market research. Online market research can help businesses identify their target market, understand their competition, assess the market demand for their products or services, develop a marketing strategy, and make better business decisions.

In this blog post, we will discuss five ways online market research can help businesses succeed. We will also provide tips on how to conduct effective online market research.

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