What is the Cost of Goods Sold? Table of Contents Introduction Imagine you have a small online store where you sell cute plush toys. To stock up your inventory, you purchase the plush toys from a wholesale supplier. Here’s a breakdown of the various costs that contribute to the COGS: Wholesale Price: As a vendor, […]
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How to Gather Data for Analytics to the Customer Journey The Customer Journey is the process a potential customer goes through before a sale or purchase. Therefore, when talking about eCommerce analytics, business personnel get overwhelmed by the amount of information in analytics. Instead of understanding why and what information is needed, some business owners
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What Is Search Engine Optimization (SEO)? SEO, or search engine optimization, is indeed the process of improving your website’s visibility and performance on search engines like Google and Bing. The main objective of achieving a high SEO ranking is to attract more visitors to your eCommerce site. By increasing your site’s visibility in search results,
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How to Define Business Expenses? Business expenses encompass all costs associated with the day-to-day operations of running a business. It is important to note that business expenses do not include personal expenditures such as luxury cars or residential properties. These expenses must be accounted for in the income statement to be deducted from the overall
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The Easiest Steps to Optimization for SEO; Beginners Guide Optimizing your content is important because it has a big effect on how well you can reach and connect with your target audience. By improving your content, you make it more visible and easy to find, which makes it easier for people to find what you
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How Does SEO Help Me Find Loyal Users or Customers In today’s digital landscape, finding loyal users or customers is crucial for the success of any business. But how can you attract and retain these valuable individuals? That’s where search engine optimization (SEO) comes into play. SEO is not just about ranking higher in search
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What is a product sourcing agent? A product sourcing agent, or sourcing supplier, has vast experience working in product sourcing. In most instances, these professionals have worked with trading companies and have a list of reliable suppliers with whom they source products. The product sourcing agent can help you with various tasks, for example, Find
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How to Make a Brand Strategy? source What is a Brand Strategy? A brand strategy is a long-term plan developed by a company or organization to establish and promote its brand identity in a consistent and impactful manner. It involves making strategic decisions about how the brand will be positioned, communicated, and perceived in the
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Making a Customer Pyramid Customer experience is an event that can make or break your business. Therefore, providing a great customer experience sets you apart from all other competitors. Creating good customer service is not hard work; it is a solid commitment. These three levels are the basics for an excellent customer experience. Focus on
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How to Get Free Shipping Supplies No doubt, the cost of shipping increases every year. Small businesses are battling massive competition against giants like Amazon, Target, Walmart, and many others. But don’t feel defeated; remember the story of David and Goliath. Actually, it is easier for small businesses to adjust to changes than big corporations.
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