Keywords Type by Length and how to take advantage of them

The length of a keyword plays a crucial role in evaluating and selecting the appropriate keyword based on factors such as search volume, potential traffic, and conversion rate.

When choosing keywords, you have three alternatives to consider:

  1. Short-tail keywords (also known as head, broad, or generic keywords)
  2. Mid-tail keywords
  3. Long-tail keywords

To illustrate the impact of keyword length on conversion rates, consider the following color-coded scale:

  • Red color indicates high search volume but low conversion rates.
  • Lime green color represents moderate search volume and moderate conversion rates.
  • Aqua color signifies low search volume but high conversion rates.

Understanding the relationship between keyword length and conversion rates can help you make informed decisions when optimizing your content for better performance.

how important are long-tail keywords

Short-Tail Keywords

Short-tail keywords, also known as head keywords, are generic terms that have a high search volume. Typically consisting of one or two words, these keywords are highly competitive and difficult to rank for.

Examples: “pizza,” “restaurant,” “running shoes”

Mid-Tail Keywords

Mid-tail keywords are less competitive than short-tail keywords but still have a considerable search volume. These keywords usually consist of two or three terms with modifiers that differentiate them from short-tail keywords.

Examples: “best pizza,” “local restaurant,” “price of running shoes”

Long-Tail Keywords

Long-tail keywords comprise four to five words and are more specific and targeted. They work well for niche topics or specific audiences. Although they have lower search volume, they often result in higher conversion rates. Due to their lower competitiveness, long-tail keywords have a better chance of achieving a high SEO rank.

Examples: “best cheese pizza near me,” “great restaurant for steaks in Dallas,” “price of running shoes for bad back”

Types of On-Site Keywords

There are two types of on-site keywords:

  1. Primary Keywords Primary keywords refer to the main terms used in your content. Each piece of content should have a primary keyword, whether it’s a blog, landing page, or informational page. Including a primary keyword helps search engines and readers understand the topic of your content, thereby improving search traffic and SEO ranking.

Example: “best mattresses for elderly”

  1. Related Keywords or LSI Keywords Related keywords, also known as LSI keywords (latent semantic indexing), are terms or phrases semantically related to the primary keyword. They support and provide context to the primary keyword. Every piece of content should have a primary keyword and three or more related keywords. Adding related keywords helps search engines like Google better understand your content and associate it with relevant searches, thus improving your ranking.

For example, if your primary keyword is “best wedding dresses for mid-age women,” your related keywords can include “wedding dresses that flatter the body,” “length of wedding dresses for mid-age women,” and “reviews of wedding dresses for mid-age women.”


Effective keyword optimization and content planning need an awareness of the various keyword kinds and their features. Short-tail keywords need rigorous targeting and optimization efforts to rank effectively due to their high search volume yet fierce competition. Mid-tail keywords provide options to get appropriate visitors by balancing competition and search volume. Long-tail keywords, on the other hand, might result in greater conversion rates while having lower search traffic because of their specificity and lower level of competition.

Additionally, understanding the importance of central and related on-site keywords (LSI)) is essential for boosting content relevance and search exposure. Primary keywords serve as the content’s focal point, communicating the primary subject to readers and search engines. Search engines may better comprehend the intricacies of the material and match it with relevant queries thanks to related keywords, which also add semantic context and further enhance the content.

Businesses and content producers may increase their chances of connecting with their target audience, boosting organic traffic, and raising their overall SEO by implementing a well-rounded keyword strategy.

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