Analytic Blogs

Analytics: an everyday task

When a customer makes a purchase, it generates a digital footprint that provides the business with insight into their preferences and dislikings. This knowledge enables a more personalized shopping experience, promoting customer satisfaction and boosting sales. Furthermore, analytics offers numerous opportunities for your sales department to make enhanced decisions grounded in prior data analyses. It’s important to note that making accurate decisions that positively influence revenue is only possible with the aid of such metrics.

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Why is Analytics for e-Commerce so Important

Ecommerce analytics is the process of collecting and analyzing data from your online store to understand how customers are interacting with your website and make informed decisions about your marketing and product strategy.

Here are some of the most important reasons why e-commerce analytics is so important.

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How does Customer Journey Analytics work?

Analytics is the method that helps us see, understand, and share information that we would otherwise overlook. Therefore, you can define customers’ actions using the customer journey funnel alone with web analytics and CRM.
That is, customer Journey Analytics takes effect when customers interact with touchpoints and different channels. Above all, the primary purpose is to detail customers’ interactions with brands. As such, those details offer essential information on how companies can close the gap on CXs.
The following steps show how to use analytics on the customer journey.

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How to Gather Data for Analytics to the Customer Journey

 The Customer Journey is the process a potential customer goes through before a sale or purchase. Therefore, when talking about eCommerce analytics, business personnel get overwhelmed by the amount of information in analytics. Instead of understanding why and what information is needed, some business owners follow their years of experience or just their gut feeling.  

However, how do you know if you are doing the processes correctly without data analysis? Don’t worry; here is a beginner’s guide to help gather the essential data you need to learn the process.   

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What is Sales Bottleneck, and How to Fix It?

A bottleneck is related to the sales area of your business. It happens when the company is having significant issues with sales due they are slow or there is none. Thus, it is not an exemplary process for any business. Small businesses need revenue to keep working; when gains slow down or stop coming, the company needs to take extreme remedies to alleviate the damage.  

How to Analyze Sales Data

The advanced technology we have now to run our sites help us to manage our data through centralized cloud software, which produces immediately available sales data. That is to say, sale data is the collection of information that is of benefit to the sales team. This includes customer reach, services, strategies, and even performances. Therefore, the best technology should consist of not just sales but CRM’s (customers, marketing performances, integration tools, and all related to the process that leads to sales.

5 Ways Online Market Research Can Help You Succeed

In today’s competitive marketplace, businesses need to do everything they can to succeed. One of the most important things a business can do is to conduct online market research. Online market research can help businesses identify their target market, understand their competition, assess the market demand for their products or services, develop a marketing strategy, and make better business decisions.

In this blog post, we will discuss five ways online market research can help businesses succeed. We will also provide tips on how to conduct effective online market research.

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