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customer persona

How to Create a Customer Persona That Will Help You Find and Close More Customers

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How to Create a Customer Persona That Will Help You Find and Close More Customers Is it Buyer or Customer Persona? “Buyer persona” and “customer persona” are both commonly used terms in marketing, and they generally mean the same thing. Both refer to a semi-fictional representation of your ideal customer based on market research and […]

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customer Journey mapping

Customer Journey Mapping: A Step-by-Step Guide

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Customer Journey Mapping: A Step-by-Step Guide What is a Customer Journey Map? A customer journey map is a visual representation of the customer’s experience with a company, product, or service. It maps out the customer’s journey from awareness to purchase and beyond, and identifies the touchpoints at which the customer interacts with the company. Customer

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